Why Is Email Marketing Important (vs Social Media Marketing) | Email Marketing by Neal Schaffer

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Is email marketing still important? This is one of the most frequently asked questions with the introduction of other online marketing strategies. The answer? It’s a BIG YES.

In this video, Neal Schaffer discusses why email marketing is important for your business and online marketing journey. He shares a few reasons why email marketing is compelling and does a comparison between email marketing vs social media marketing backed by data and statistics.

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▬Contents of the Video ▬▬▬▬▬
0:00​ Intro
0:12​ Six Ways to Promote
0:58​ Two most Powerful Marketing
2:02​ Facts about Social Media
2:33​ What’s the Goal
2:55​ How to Achieve the Goal
4:01​ Benefits of Email
5:05​ Why Email Marketing is Compelling
7:03​ Email Marketing vs Social Media Marketing

Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant.

Email marketing has been around forever, and for good reasons. It is a powerful way to connect with your customers, offer your services, and make a tremendous return of investment (ROI) in a short period of time. With these, and more value it brings, email marketing is a channel that you should not ignore to promote and market your business.